New Media

Try new media like

Ozy
Medium
Quartz

These new media try to enable the readers to communicate, put notes and share their opinion more easily.
With the snack size feature you can not only put a note on the side of the article but you can also select a part of the text that you can fastly share through Twitter.

This new media experience is a real challenge for other sites as it not only fits the customers' expectations but also go beyond it and will soon become a need.

Mobile Booking Trends

Mobile Booking Trends

Mobile website vs. Mobile App

Mobile devices are ideal companions for travelers, allowing them to access information, services and booking while en route. PhoCusWright estimates that by 2015, mobile will account for one-quarter of U.S. online travel sales, driving $US40 billion in revenue. In Europe mobile will account for one-fifth of bookings by 2015.

Tablets are emerging as a power device for completing travel purchases. Tablets accounted for 7% of all online travel bookings globally in the third quarter of 2013, and 11% of all time-spend on travel sites in April 2013.

Mobile website refers to access to the world wide web, the use of browser based Internet services, from a handheld mobile device, such as a smartphone or feature phone, connected to a mobile network or other wireless network. Mobile website is a website adapted for a mobile or tablet devices.

Mobile App is application software designed to run on smartphones, tablet computers and other mobile devices. Mobile App is an application only for the smartphones or tablet. These applications have to be downloading on Apple Store, Google Play for example.

Impact of App only bookings sites such as Hotel Tonight + The Very Last Room

The impact for the hoteliers are:

- Spend less on websites, make sure a better experience than OTA's

- Platforms optimise Tablets,

- Mobile Site contente + Bookability, Default from main site

- Mobile Apps is a Service

How do tablets differ from smartphones - e.g. user experience

Tablets are a cross between smartphones and laptops, have a bigger screen than smartphones and provide a better multimedia experience. Smartphones are mobiles that have capabilities like mini handheld computers.

What is the meaning of ‘gamechanger’?

A game changer has new and different ideas that stand out from the crowd. This person has an idea that completely changes the way a situation develops. Companies employ this tactic to create ideas or events that change the outcome of a plan. 2. A visionary strategist uses creative innovation to alter their business plans, or conceives an entirely new plan by exploring new locations and different products

Online Business Development

Digital Strategy

SoLoMo Marketing

Visibility performance